How is that Pre-Order Program Going?

Someone asked me about my Pre-Order program this week, and I have to say that I have absolutely no idea how it is going.  There is no data that Amazon provides telling me if EMPOWERED has pre-sold a thousand copies or zero.

Which also leaves me in a quandary -- trying to decide how much promotion to do on the novel.  Do I inundate social media with "adver-posts," delivering a steady drum-beat of promotions and "advertising?"  Do I mention it only a few times?  Or should I just stay silent and hope people notice.

Getting this stuff right is critical.  Too much promotion and you alienate potential readers.  Too little and people aren't aware of your work at all.

Well, here's a start:

EMPOWERED will be released for sale on October 12th, 2014.  You can pre-order the Kindle version of the book now by clicking here.  A paperback version will be available shortly after October 12th and is not a part of the pre-order program.  Other ebook versions will come out in January.

Here's a description of the story:

Set in Indianapolis during a winter blizzard rivaling the storm that brought the city to its knees in 1978, EMPOWERED is a twist on the popular cable television series "Undercover Boss."

When Colin Jensen arrives as the newly minted President of TruePhase Instrument's Chemicals division, he hears stories of disengagement and supervisory excess from the shop floor.  What he finds there however, goes way beyond anything he could have imagined.

Working with Sandy Martin, a young financial analyst out to prove herself, Colin searches for the person behind the crime and thuggery in his Indianapolis factory.  When they begin to realize who might be responsible, both wish they'd never started looking.

Colin is faced with a series difficult choices, ones with implications for his career, family, future, and even his life.